According to a survey conducted among South Korean luxury goods consumers in 2022, 54 percent of respondents said they had bought luxury goods offline before. Offline shopping locations included department stores, outlets, duty-free shops, and brand stores. Although shopping for luxury goods offline had been the standard before, online shopping began to catch up.
Online and offline usage preference for luxury goods shopping in South Korea as of November 2022
Characteristic
Share of respondents
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Opensurvey. (November 28, 2022). Online and offline usage preference for luxury goods shopping in South Korea as of November 2022 [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1322319/south-korea-luxury-goods-online-offline-preference/
Opensurvey. "Online and offline usage preference for luxury goods shopping in South Korea as of November 2022." Chart. November 28, 2022. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1322319/south-korea-luxury-goods-online-offline-preference/
Opensurvey. (2022). Online and offline usage preference for luxury goods shopping in South Korea as of November 2022. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1322319/south-korea-luxury-goods-online-offline-preference/
Opensurvey. "Online and Offline Usage Preference for Luxury Goods Shopping in South Korea as of November 2022." Statista, Statista Inc., 28 Nov 2022, https://www.statista.com/statistics/1322319/south-korea-luxury-goods-online-offline-preference/
Opensurvey, Online and offline usage preference for luxury goods shopping in South Korea as of November 2022 Statista, https://www.statista.com/statistics/1322319/south-korea-luxury-goods-online-offline-preference/ (last visited July 23, 2024)
Online and offline usage preference for luxury goods shopping in South Korea as of November 2022 [Graph], Opensurvey, November 28, 2022. [Online]. Available: https://www.statista.com/statistics/1322319/south-korea-luxury-goods-online-offline-preference/