Leading digital advertising concerns of marketers in Europe 2022

Published by Statista Research Department, Sep 13, 2023
During a 2022 survey carried out among marketers from Europe, 46.6 percent of respondents stated they were very concerned about brand safety while buying digital advertising. Ad fraud was a major concern for 39 percent of respondents.

Level of concern regarding selected challenges while buying digital advertising among marketers in Europe as of May 2022

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Source

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Release date

July 2022

Region

Europe

Survey time period

May 2022

Number of respondents

119 respondents

Supplementary notes

The source does not provide a date of survey. The date provided is the release date.

The source does not provide any information regarding percentage points exceeding or falling behind 100 percent.

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Statistics on " Digital advertising in Europe "

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Other statistics that may interest you Digital advertising in Europe

Overview

8

Major players

6

Formats

8

Connected TV (CTV)

5

Social media

8

Programmatic

7

Marketer insights

8

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Topics

Digital advertising in the Asia-Pacific regionAdvertising in the Asia-Pacific regionSocial media in the Asia-Pacific regionInternet usage in the Asia-Pacific regionInfluencer marketing in Asia
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