During a study of engagement rates on TikTok influencer accounts from the United States, it was found that influencers with a profile size of over one million followers had the highest engagement rate throughout 2021, at 15.63 percent. Compared to a year earlier, these mega-influencers have decreased in engagement rate by almost three percentage points.
Engagement rate among influencers on TikTok in the United States in 2020 and 2021, by number of followers
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HypeAuditor. (July 9, 2022). Engagement rate among influencers on TikTok in the United States in 2020 and 2021, by number of followers [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1321125/engagement-rate-among-influencers-profile-size-tiktok-usa/
HypeAuditor. "Engagement rate among influencers on TikTok in the United States in 2020 and 2021, by number of followers." Chart. July 9, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1321125/engagement-rate-among-influencers-profile-size-tiktok-usa/
HypeAuditor. (2022). Engagement rate among influencers on TikTok in the United States in 2020 and 2021, by number of followers. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1321125/engagement-rate-among-influencers-profile-size-tiktok-usa/
HypeAuditor. "Engagement Rate among Influencers on Tiktok in The United States in 2020 and 2021, by Number of Followers." Statista, Statista Inc., 9 Jul 2022, https://www.statista.com/statistics/1321125/engagement-rate-among-influencers-profile-size-tiktok-usa/
HypeAuditor, Engagement rate among influencers on TikTok in the United States in 2020 and 2021, by number of followers Statista, https://www.statista.com/statistics/1321125/engagement-rate-among-influencers-profile-size-tiktok-usa/ (last visited October 02, 2024)
Engagement rate among influencers on TikTok in the United States in 2020 and 2021, by number of followers [Graph], HypeAuditor, July 9, 2022. [Online]. Available: https://www.statista.com/statistics/1321125/engagement-rate-among-influencers-profile-size-tiktok-usa/