In a 2021 consumer survey by Capgemini Research Institute, the circular practice that consumers were most interested in when purchasing products was to buy things that are more durable and long-lasting. This answer was selected by 72 percent of respondents. The least popular practice was renting or sharing products instead of buying them brand-new.
Share of consumers interested in taking circular consumption actions when purchasing products worldwide in 2021
The share of respondents by country is as follows:
US 9%
UK 9%
France 10%
Germany 10%
Japan 7%
All other countries (Italy, Spain, Netherlands, Sweden, Norway, India, China, Australia, and Singapore) 6%
For further demographic breakdowns see pages 50 to 51 of the report.
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Capgemini. (November 3, 2021). Share of consumers interested in taking circular consumption actions when purchasing products worldwide in 2021 [Graph]. In Statista. Retrieved September 26, 2024, from https://www.statista.com/statistics/1321006/circular-purchase-practice-consumer-interest/
Capgemini. "Share of consumers interested in taking circular consumption actions when purchasing products worldwide in 2021." Chart. November 3, 2021. Statista. Accessed September 26, 2024. https://www.statista.com/statistics/1321006/circular-purchase-practice-consumer-interest/
Capgemini. (2021). Share of consumers interested in taking circular consumption actions when purchasing products worldwide in 2021. Statista. Statista Inc.. Accessed: September 26, 2024. https://www.statista.com/statistics/1321006/circular-purchase-practice-consumer-interest/
Capgemini. "Share of Consumers Interested in Taking Circular Consumption Actions When Purchasing Products Worldwide in 2021." Statista, Statista Inc., 3 Nov 2021, https://www.statista.com/statistics/1321006/circular-purchase-practice-consumer-interest/
Capgemini, Share of consumers interested in taking circular consumption actions when purchasing products worldwide in 2021 Statista, https://www.statista.com/statistics/1321006/circular-purchase-practice-consumer-interest/ (last visited September 26, 2024)
Share of consumers interested in taking circular consumption actions when purchasing products worldwide in 2021 [Graph], Capgemini, November 3, 2021. [Online]. Available: https://www.statista.com/statistics/1321006/circular-purchase-practice-consumer-interest/