During a 2022 survey carried out in the United Kingdom, more than 60 percent of responding fashion and lifestyle shoppers stated that it is important for them - at least to some extent - that an influencer has aspirations when deciding to follow them. Yet, roughly one in ten respondents considered this character trait to not be important at all for their decision.
Level of importance of aspirational influencers to fashion and lifestyle buyers in the United Kingdom as of spring 2022
Original question: "How important are each of these characteristics in deciding whether to follow an influencer or not? They’re aspirational - their life looks like the kind of life I want to have and their content inspires me" The source does not provide information about survey methodology. Percentage points exceeding 100 percent are probably due to rounding.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Cure Media. (May 12, 2022). Level of importance of aspirational influencers to fashion and lifestyle buyers in the United Kingdom as of spring 2022 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1320884/aspiration-influencers-fashion-lifestyle-buyers-uk/
Cure Media. "Level of importance of aspirational influencers to fashion and lifestyle buyers in the United Kingdom as of spring 2022." Chart. May 12, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1320884/aspiration-influencers-fashion-lifestyle-buyers-uk/
Cure Media. (2022). Level of importance of aspirational influencers to fashion and lifestyle buyers in the United Kingdom as of spring 2022. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1320884/aspiration-influencers-fashion-lifestyle-buyers-uk/
Cure Media. "Level of Importance of Aspirational Influencers to Fashion and Lifestyle Buyers in The United Kingdom as of Spring 2022." Statista, Statista Inc., 12 May 2022, https://www.statista.com/statistics/1320884/aspiration-influencers-fashion-lifestyle-buyers-uk/
Cure Media, Level of importance of aspirational influencers to fashion and lifestyle buyers in the United Kingdom as of spring 2022 Statista, https://www.statista.com/statistics/1320884/aspiration-influencers-fashion-lifestyle-buyers-uk/ (last visited December 23, 2024)
Level of importance of aspirational influencers to fashion and lifestyle buyers in the United Kingdom as of spring 2022 [Graph], Cure Media, May 12, 2022. [Online]. Available: https://www.statista.com/statistics/1320884/aspiration-influencers-fashion-lifestyle-buyers-uk/
