During a 2022 survey carried out in the United Kingdom, more than 60 percent of responding fashion and lifestyle shoppers stated that it is important for them - at least to some extent - that an influencer has aspirations when deciding to follow them. Yet, roughly one in ten respondents considered this character trait to not be important at all for their decision.
Level of importance of aspirational influencers to fashion and lifestyle buyers in the United Kingdom as of spring 2022
Characteristic
Share of respondents
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Original question: "How important are each of these characteristics in deciding whether to follow an influencer or not? They’re aspirational - their life looks like the kind of life I want to have and their content inspires me" The source does not provide information about survey methodology. Percentage points exceeding 100 percent are probably due to rounding.
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Cure Media. (May 12, 2022). Level of importance of aspirational influencers to fashion and lifestyle buyers in the United Kingdom as of spring 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1320884/aspiration-influencers-fashion-lifestyle-buyers-uk/
Cure Media. "Level of importance of aspirational influencers to fashion and lifestyle buyers in the United Kingdom as of spring 2022." Chart. May 12, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1320884/aspiration-influencers-fashion-lifestyle-buyers-uk/
Cure Media. (2022). Level of importance of aspirational influencers to fashion and lifestyle buyers in the United Kingdom as of spring 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1320884/aspiration-influencers-fashion-lifestyle-buyers-uk/
Cure Media. "Level of Importance of Aspirational Influencers to Fashion and Lifestyle Buyers in The United Kingdom as of Spring 2022." Statista, Statista Inc., 12 May 2022, https://www.statista.com/statistics/1320884/aspiration-influencers-fashion-lifestyle-buyers-uk/
Cure Media, Level of importance of aspirational influencers to fashion and lifestyle buyers in the United Kingdom as of spring 2022 Statista, https://www.statista.com/statistics/1320884/aspiration-influencers-fashion-lifestyle-buyers-uk/ (last visited August 24, 2024)
Level of importance of aspirational influencers to fashion and lifestyle buyers in the United Kingdom as of spring 2022 [Graph], Cure Media, May 12, 2022. [Online]. Available: https://www.statista.com/statistics/1320884/aspiration-influencers-fashion-lifestyle-buyers-uk/