According to a survey conducted by Rakuten Insight in December 2023, around 63.5 percent of South Korean consumers aged 55 years and older stated that they would be willing to pay more for products that are sustainably-produced or environmentally-friendly packaged. The willingness to pay more was the highest in the age brackets covering the eldest and youngest groups of respondents.
Willingness to pay more for sustainable and environmentally-friendly products in South Korea as of December 2023, by age group
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Rakuten Insight. (January 31, 2024). Willingness to pay more for sustainable and environmentally-friendly products in South Korea as of December 2023, by age group [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1320815/south-korea-willingness-to-pay-more-for-sustainable-products-by-age-group/
Rakuten Insight. "Willingness to pay more for sustainable and environmentally-friendly products in South Korea as of December 2023, by age group." Chart. January 31, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1320815/south-korea-willingness-to-pay-more-for-sustainable-products-by-age-group/
Rakuten Insight. (2024). Willingness to pay more for sustainable and environmentally-friendly products in South Korea as of December 2023, by age group. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1320815/south-korea-willingness-to-pay-more-for-sustainable-products-by-age-group/
Rakuten Insight. "Willingness to Pay More for Sustainable and Environmentally-friendly Products in South Korea as of December 2023, by Age Group." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1320815/south-korea-willingness-to-pay-more-for-sustainable-products-by-age-group/
Rakuten Insight, Willingness to pay more for sustainable and environmentally-friendly products in South Korea as of December 2023, by age group Statista, https://www.statista.com/statistics/1320815/south-korea-willingness-to-pay-more-for-sustainable-products-by-age-group/ (last visited December 21, 2024)
Willingness to pay more for sustainable and environmentally-friendly products in South Korea as of December 2023, by age group [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1320815/south-korea-willingness-to-pay-more-for-sustainable-products-by-age-group/
