According to a survey conducted by Rakuten Insight in December 2023 in South Korea, almost 56 percent of female consumers and about 54 percent of male respondents stated that they would be willing to pay more for products that are sustainably-produced or environmentally-friendly packaged.
Willingness to pay more for sustainable and environmentally-friendly products in South Korea as of December 2023, by gender
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Rakuten Insight. (January 31, 2024). Willingness to pay more for sustainable and environmentally-friendly products in South Korea as of December 2023, by gender [Graph]. In Statista. Retrieved January 10, 2025, from https://www.statista.com/statistics/1320806/south-korea-willingness-to-pay-more-for-sustainable-products-by-gender/
Rakuten Insight. "Willingness to pay more for sustainable and environmentally-friendly products in South Korea as of December 2023, by gender." Chart. January 31, 2024. Statista. Accessed January 10, 2025. https://www.statista.com/statistics/1320806/south-korea-willingness-to-pay-more-for-sustainable-products-by-gender/
Rakuten Insight. (2024). Willingness to pay more for sustainable and environmentally-friendly products in South Korea as of December 2023, by gender. Statista. Statista Inc.. Accessed: January 10, 2025. https://www.statista.com/statistics/1320806/south-korea-willingness-to-pay-more-for-sustainable-products-by-gender/
Rakuten Insight. "Willingness to Pay More for Sustainable and Environmentally-friendly Products in South Korea as of December 2023, by Gender." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1320806/south-korea-willingness-to-pay-more-for-sustainable-products-by-gender/
Rakuten Insight, Willingness to pay more for sustainable and environmentally-friendly products in South Korea as of December 2023, by gender Statista, https://www.statista.com/statistics/1320806/south-korea-willingness-to-pay-more-for-sustainable-products-by-gender/ (last visited January 10, 2025)
Willingness to pay more for sustainable and environmentally-friendly products in South Korea as of December 2023, by gender [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1320806/south-korea-willingness-to-pay-more-for-sustainable-products-by-gender/
