According to a survey conducted by Rakuten Insight in December 2023, almost 55 percent of South Korean consumers stated that they would be willing to pay more for products that are sustainably-produced or environmentally-friendly packaged.
Willingness to pay more for sustainable and environmentally-friendly products in South Korea as of December 2023
Characteristic
Share of respondents
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Rakuten Insight. (January 31, 2024). Willingness to pay more for sustainable and environmentally-friendly products in South Korea as of December 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1320792/south-korea-willingness-to-pay-more-for-sustainable-products/
Rakuten Insight. "Willingness to pay more for sustainable and environmentally-friendly products in South Korea as of December 2023." Chart. January 31, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1320792/south-korea-willingness-to-pay-more-for-sustainable-products/
Rakuten Insight. (2024). Willingness to pay more for sustainable and environmentally-friendly products in South Korea as of December 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1320792/south-korea-willingness-to-pay-more-for-sustainable-products/
Rakuten Insight. "Willingness to Pay More for Sustainable and Environmentally-friendly Products in South Korea as of December 2023." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1320792/south-korea-willingness-to-pay-more-for-sustainable-products/
Rakuten Insight, Willingness to pay more for sustainable and environmentally-friendly products in South Korea as of December 2023 Statista, https://www.statista.com/statistics/1320792/south-korea-willingness-to-pay-more-for-sustainable-products/ (last visited August 24, 2024)
Willingness to pay more for sustainable and environmentally-friendly products in South Korea as of December 2023 [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1320792/south-korea-willingness-to-pay-more-for-sustainable-products/