Market value of audiobooks in China 2018-2023

Published by
Lai Lin Thomala,
Dec 11, 2023
China's audiobook market has been growing steadily at a double-digit rate in the recent years. In 2022, its market size was projected to reach 7.2 billion yuan. Ximalaya, Qingting FM, and Lanren Tingshu are the most popular online audio platforms among Chinese audiobook users.

Market size and YoY growth of audiobooks in China from 2018 to 2020 with estimates until 2023

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Release date

December 2021

Region

China

Survey time period

2018 to 2020

Supplementary notes

*Estimate.

One yuan equals approximately 0.15 U.S. dollars and 0.15 euros (as of July 2022).

The market size figure included the audiobook business revenue of general audio platforms and e-book platforms; excluded overseas service revenue.

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Statistics on " Online audio in China "

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Overview

5

Market segments

5

Leading platforms

6

Online audio usage

6

User demographics

4

Paying users

6

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Topics

Online audio in ChinaSmart speaker market in ChinaSocial media in ChinaDigital publishing in ChinaMedia industry in China
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