According to a survey conducted among consumers in the United States in April 2022, 29 percent of respondents said influencer marketing negatively impacted their perception of brands. Conversely, 21 percent of respondents stated influencer marketing positively impacted their perception of recommended brands.
Share of consumers whose brand perception is positively or negatively impacted by influencer content in the United States as of April 2022
Characteristic
Share of respondents
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Yahoo. (July 6, 2022). Share of consumers whose brand perception is positively or negatively impacted by influencer content in the United States as of April 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1319881/influencer-content-impact-brand-perception-us/
Yahoo. "Share of consumers whose brand perception is positively or negatively impacted by influencer content in the United States as of April 2022." Chart. July 6, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1319881/influencer-content-impact-brand-perception-us/
Yahoo. (2022). Share of consumers whose brand perception is positively or negatively impacted by influencer content in the United States as of April 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1319881/influencer-content-impact-brand-perception-us/
Yahoo. "Share of Consumers Whose Brand Perception Is Positively or Negatively Impacted by Influencer Content in The United States as of April 2022." Statista, Statista Inc., 6 Jul 2022, https://www.statista.com/statistics/1319881/influencer-content-impact-brand-perception-us/
Yahoo, Share of consumers whose brand perception is positively or negatively impacted by influencer content in the United States as of April 2022 Statista, https://www.statista.com/statistics/1319881/influencer-content-impact-brand-perception-us/ (last visited August 25, 2024)
Share of consumers whose brand perception is positively or negatively impacted by influencer content in the United States as of April 2022 [Graph], Yahoo, July 6, 2022. [Online]. Available: https://www.statista.com/statistics/1319881/influencer-content-impact-brand-perception-us/