Major online channels for Winter Olympics-related ads in China 2022

Published by
Lai Lin Thomala,
Nov 3, 2023
As of March 2022 in China, Wechat occupied 38.7 percent of the Winter Olympics-related advertising spending share, followed by Migu Video closely. These top two media's Olympics-related ad revenue overtook other online media platforms.

Market share of selected digital platforms in Winter Olympics-related advertising spending in China as of February 2022

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Release date

April 2022

Region

China

Survey time period

February 4 to 20, 2022

Supplementary notes

*Baidu's data does not include search advertising.

Winter Olympics-related advertising refers to advertisements that contain keywords like "Winter Olympics" and "Olympics" in the creative or text.

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