As of February 2025, the Philippines had the highest potential Facebook ad reach rate in the Asia-Pacific region, amounting to around 116.6 percent of the adult population. In comparison, Facebook ads in Japan had a potential reach of about 15.3 percent among the population aged 18 years and over.
Potential reach of Facebook ads among adult users compared with the adult population in the Asia-Pacific region as of February 2025, by country or territory
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Potential reach of Facebook ads among adult users compared with the adult population in the Asia-Pacific region as of February 2025, by country or territory
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The source states the following: Reach figures may not represent unique individuals or match equivalent figures for the total active user base. Values may exceed 100 percent due to user age misstatements, duplicate and fake accounts, differing research dates, and changes in resident populations. Figures use mid-points of published ranges.
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DataReportal, & We Are Social, & Meltwater. (February 5, 2025). Potential reach of Facebook ads among adult users compared with the adult population in the Asia-Pacific region as of February 2025, by country or territory [Graph]. In Statista. Retrieved April 03, 2025, from https://www.statista.com/statistics/1319194/apac-facebook-ad-reach-rate-by-country/
DataReportal, und We Are Social, und Meltwater. "Potential reach of Facebook ads among adult users compared with the adult population in the Asia-Pacific region as of February 2025, by country or territory." Chart. February 5, 2025. Statista. Accessed April 03, 2025. https://www.statista.com/statistics/1319194/apac-facebook-ad-reach-rate-by-country/
DataReportal, We Are Social, Meltwater. (2025). Potential reach of Facebook ads among adult users compared with the adult population in the Asia-Pacific region as of February 2025, by country or territory. Statista. Statista Inc.. Accessed: April 03, 2025. https://www.statista.com/statistics/1319194/apac-facebook-ad-reach-rate-by-country/
DataReportal, and We Are Social, and Meltwater. "Potential Reach of Facebook Ads among Adult Users Compared with The Adult Population in The Asia-pacific Region as of February 2025, by Country or Territory." Statista, Statista Inc., 5 Feb 2025, https://www.statista.com/statistics/1319194/apac-facebook-ad-reach-rate-by-country/
DataReportal & We Are Social & Meltwater, Potential reach of Facebook ads among adult users compared with the adult population in the Asia-Pacific region as of February 2025, by country or territory Statista, https://www.statista.com/statistics/1319194/apac-facebook-ad-reach-rate-by-country/ (last visited April 03, 2025)
Potential reach of Facebook ads among adult users compared with the adult population in the Asia-Pacific region as of February 2025, by country or territory [Graph], DataReportal, & We Are Social, & Meltwater, February 5, 2025. [Online]. Available: https://www.statista.com/statistics/1319194/apac-facebook-ad-reach-rate-by-country/
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