Among non-internet companies, consumer goods brands were the most active in online advertising in China. In 2021, L’Oréal spent about 3.4 billion yuan on online ads. Unilever and Procter & Gamble followed with about three and two billion yuan respectively. The cosmetic company Huaxizi was the only domestic brand among the ten-largest online ad spenders.
Leading consumer goods companies with the largest online ad spending in China in 2021
(in billion yuan)
One yuan equals approximately 0.15 U.S. dollars and 0.14 euros (as of July 2022).
Only included the ad placements on internet media. Other ad formats such as live streaming, soft placement, naming rights on variety shows, and sponsorships were excluded.
Figures have been rounded for a better understanding.
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QuestMobile. (February 22, 2022). Leading consumer goods companies with the largest online ad spending in China in 2021 (in billion yuan) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1318566/china-largest-consumer-goods-ad-spenders-on-internet-advertising/
QuestMobile. "Leading consumer goods companies with the largest online ad spending in China in 2021 (in billion yuan)." Chart. February 22, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1318566/china-largest-consumer-goods-ad-spenders-on-internet-advertising/
QuestMobile. (2022). Leading consumer goods companies with the largest online ad spending in China in 2021 (in billion yuan). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1318566/china-largest-consumer-goods-ad-spenders-on-internet-advertising/
QuestMobile. "Leading Consumer Goods Companies with The Largest Online Ad Spending in China in 2021 (in Billion Yuan)." Statista, Statista Inc., 22 Feb 2022, https://www.statista.com/statistics/1318566/china-largest-consumer-goods-ad-spenders-on-internet-advertising/
QuestMobile, Leading consumer goods companies with the largest online ad spending in China in 2021 (in billion yuan) Statista, https://www.statista.com/statistics/1318566/china-largest-consumer-goods-ad-spenders-on-internet-advertising/ (last visited December 21, 2024)
Leading consumer goods companies with the largest online ad spending in China in 2021 (in billion yuan) [Graph], QuestMobile, February 22, 2022. [Online]. Available: https://www.statista.com/statistics/1318566/china-largest-consumer-goods-ad-spenders-on-internet-advertising/
