According to a 2022 survey, approximately 43 percent of respondents in France stated that promotional offers were the leading motivation for buying on social media. In addition, 30 percent said that the product they were interested in was not available elsewhere, while 23 percent highlighted the speed and convenience of the purchasing process. Although to a lesser extent, product endorsements by celebrities and influencers also motivated consumers to choose this online shopping channel.
Leading motivations for shopping on social networks in France in 2022
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Share of respondents
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YouGov. (January 12, 2022). Leading motivations for shopping on social networks in France in 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1318494/france-social-commerce-motivations/
YouGov. "Leading motivations for shopping on social networks in France in 2022." Chart. January 12, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1318494/france-social-commerce-motivations/
YouGov. (2022). Leading motivations for shopping on social networks in France in 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1318494/france-social-commerce-motivations/
YouGov. "Leading Motivations for Shopping on Social Networks in France in 2022." Statista, Statista Inc., 12 Jan 2022, https://www.statista.com/statistics/1318494/france-social-commerce-motivations/
YouGov, Leading motivations for shopping on social networks in France in 2022 Statista, https://www.statista.com/statistics/1318494/france-social-commerce-motivations/ (last visited July 22, 2024)
Leading motivations for shopping on social networks in France in 2022 [Graph], YouGov, January 12, 2022. [Online]. Available: https://www.statista.com/statistics/1318494/france-social-commerce-motivations/