Main motivations for buying on social media in France 2022

Published by
Stephanie Chevalier,
Dec 10, 2024
According to a 2022 survey, approximately 43 percent of respondents in France stated that promotional offers were the leading motivation for buying on social media. In addition, 30 percent said that the product they were interested in was not available elsewhere, while 23 percent highlighted the speed and convenience of the purchasing process. Although to a lesser extent, product endorsements by celebrities and influencers also motivated consumers to choose this online shopping channel.

Leading motivations for shopping on social networks in France in 2022

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Release date

January 2022

Region

France

Survey time period

January 5 and 6, 2022

Number of respondents

534 social shoppers

Method of interview

Online survey

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Statistics on " Social commerce "

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Overview

5

Popular platforms

8

Discovery and influence

8

Shopping behavior

7

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Topics

Social commerce in EuropeSocial commerce in the United StatesSocial commerceSocial media usage in Western EuropeDigital shopping behavior in Europe
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