In China's internet industry, online shopping companies spent the most on online advertising. In 2021, e-commerce giants Taobao, JD.com, and Pinduoduo put in a combined sum of 28 billion yuan for online ads, leaving other internet companies with a wide margin.
Leading internet companies with the largest online ad spending in China in 2021
(in billion yuan)
*Tmall, Taote, Alibaba, and Diantao were also included.
**Other affiliated KoGou Music businesses such as KuGou Ringtone and KuGou Livestream were included.
One yuan equals approximately 0.15 U.S. dollars and 0.14 euros (as of July 2022).
Only included the ad placements on internet media. Other ad formats such as live streaming, soft placement, naming rights on variety shows, and sponsorships were excluded.
Figures have been rounded for a better understanding.
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QuestMobile. (February 22, 2022). Leading internet companies with the largest online ad spending in China in 2021 (in billion yuan) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1318275/china-largest-internet-ad-spenders-on-internet-advertising/
QuestMobile. "Leading internet companies with the largest online ad spending in China in 2021 (in billion yuan)." Chart. February 22, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1318275/china-largest-internet-ad-spenders-on-internet-advertising/
QuestMobile. (2022). Leading internet companies with the largest online ad spending in China in 2021 (in billion yuan). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1318275/china-largest-internet-ad-spenders-on-internet-advertising/
QuestMobile. "Leading Internet Companies with The Largest Online Ad Spending in China in 2021 (in Billion Yuan)." Statista, Statista Inc., 22 Feb 2022, https://www.statista.com/statistics/1318275/china-largest-internet-ad-spenders-on-internet-advertising/
QuestMobile, Leading internet companies with the largest online ad spending in China in 2021 (in billion yuan) Statista, https://www.statista.com/statistics/1318275/china-largest-internet-ad-spenders-on-internet-advertising/ (last visited December 30, 2024)
Leading internet companies with the largest online ad spending in China in 2021 (in billion yuan) [Graph], QuestMobile, February 22, 2022. [Online]. Available: https://www.statista.com/statistics/1318275/china-largest-internet-ad-spenders-on-internet-advertising/
