According to a survey conducted among video marketers worldwide and released in June 2022, 33 percent of respondents said their leading video marketing goal for 2022 was to increase revenue and sales. This was followed by 32 percent of respondents saying their main video marketing goal was to increase brand awareness and reach new audiences.
Leading goals of video marketers worldwide in 2022
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Leading goals of video marketers worldwide in 2022
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HubSpot. (June 28, 2022). Leading goals of video marketers worldwide in 2022 [Graph]. In Statista. Retrieved March 13, 2025, from https://www.statista.com/statistics/1318052/leading-video-marketing-goals/
HubSpot. "Leading goals of video marketers worldwide in 2022." Chart. June 28, 2022. Statista. Accessed March 13, 2025. https://www.statista.com/statistics/1318052/leading-video-marketing-goals/
HubSpot. (2022). Leading goals of video marketers worldwide in 2022. Statista. Statista Inc.. Accessed: March 13, 2025. https://www.statista.com/statistics/1318052/leading-video-marketing-goals/
HubSpot. "Leading Goals of Video Marketers Worldwide in 2022." Statista, Statista Inc., 28 Jun 2022, https://www.statista.com/statistics/1318052/leading-video-marketing-goals/
HubSpot, Leading goals of video marketers worldwide in 2022 Statista, https://www.statista.com/statistics/1318052/leading-video-marketing-goals/ (last visited March 13, 2025)
Leading goals of video marketers worldwide in 2022 [Graph], HubSpot, June 28, 2022. [Online]. Available: https://www.statista.com/statistics/1318052/leading-video-marketing-goals/
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