WeChat has become the major channel used by the Chinese consumers to research and make purchase decisions for luxury. A 2021 survey revealed that 54 percent of heavy-spending consumers in China used WeChat to look for luxury information. Brand events were another important medium, with 42 percent of respondents saying so.
Major channels used by heavy-spending consumers to research and make purchase decisions for luxury in China as of June 2021
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BCG, & Tencent. (November 1, 2021). Major channels used by heavy-spending consumers to research and make purchase decisions for luxury in China as of June 2021 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1317696/china-luxury-research-channels-among-high-end-consumers/
BCG, und Tencent. "Major channels used by heavy-spending consumers to research and make purchase decisions for luxury in China as of June 2021 ." Chart. November 1, 2021. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1317696/china-luxury-research-channels-among-high-end-consumers/
BCG, Tencent. (2021). Major channels used by heavy-spending consumers to research and make purchase decisions for luxury in China as of June 2021 . Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1317696/china-luxury-research-channels-among-high-end-consumers/
BCG, and Tencent. "Major Channels Used by Heavy-spending Consumers to Research and Make Purchase Decisions for Luxury in China as of June 2021 ." Statista, Statista Inc., 1 Nov 2021, https://www.statista.com/statistics/1317696/china-luxury-research-channels-among-high-end-consumers/
BCG & Tencent, Major channels used by heavy-spending consumers to research and make purchase decisions for luxury in China as of June 2021 Statista, https://www.statista.com/statistics/1317696/china-luxury-research-channels-among-high-end-consumers/ (last visited December 23, 2024)
Major channels used by heavy-spending consumers to research and make purchase decisions for luxury in China as of June 2021 [Graph], BCG, & Tencent, November 1, 2021. [Online]. Available: https://www.statista.com/statistics/1317696/china-luxury-research-channels-among-high-end-consumers/
