According to a consumer survey in 2021, WeChat had sparked the interest of more than half of the surveyed heavy-spending shoppers in luxury articles in China. The survey also revealed that brand events were the second most effective channel for luxury brands to attract high-end consumers, with 48 percent of respondents sharing the opinion.
Major channels sparking interest of heavy-spending consumers in luxury goods in China as of June 2021
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BCG, & Tencent. (November 1, 2021). Major channels sparking interest of heavy-spending consumers in luxury goods in China as of June 2021 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1317682/china-luxury-discovery-channels-among-high-end-consumers/
BCG, und Tencent. "Major channels sparking interest of heavy-spending consumers in luxury goods in China as of June 2021 ." Chart. November 1, 2021. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1317682/china-luxury-discovery-channels-among-high-end-consumers/
BCG, Tencent. (2021). Major channels sparking interest of heavy-spending consumers in luxury goods in China as of June 2021 . Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1317682/china-luxury-discovery-channels-among-high-end-consumers/
BCG, and Tencent. "Major Channels Sparking Interest of Heavy-spending Consumers in Luxury Goods in China as of June 2021 ." Statista, Statista Inc., 1 Nov 2021, https://www.statista.com/statistics/1317682/china-luxury-discovery-channels-among-high-end-consumers/
BCG & Tencent, Major channels sparking interest of heavy-spending consumers in luxury goods in China as of June 2021 Statista, https://www.statista.com/statistics/1317682/china-luxury-discovery-channels-among-high-end-consumers/ (last visited December 23, 2024)
Major channels sparking interest of heavy-spending consumers in luxury goods in China as of June 2021 [Graph], BCG, & Tencent, November 1, 2021. [Online]. Available: https://www.statista.com/statistics/1317682/china-luxury-discovery-channels-among-high-end-consumers/
