A 2023 Chinese survey revealed that the brand ads, especially with interactive or Chinese elements, can effectively draw consumer attention in luxury articles, with 54 percent of respondents saying so. A third of respondents shared that celebrity marketing or KOL try-on can spark their interest in high-end products.
Types of content effectively attracting consumer interest in luxury in China as of April 2023
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Tencent. (June 25, 2023). Types of content effectively attracting consumer interest in luxury in China as of April 2023 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1317653/china-content-sparking-interest-in-luxury-products/
Tencent. "Types of content effectively attracting consumer interest in luxury in China as of April 2023 ." Chart. June 25, 2023. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1317653/china-content-sparking-interest-in-luxury-products/
Tencent. (2023). Types of content effectively attracting consumer interest in luxury in China as of April 2023 . Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1317653/china-content-sparking-interest-in-luxury-products/
Tencent. "Types of Content Effectively Attracting Consumer Interest in Luxury in China as of April 2023 ." Statista, Statista Inc., 25 Jun 2023, https://www.statista.com/statistics/1317653/china-content-sparking-interest-in-luxury-products/
Tencent, Types of content effectively attracting consumer interest in luxury in China as of April 2023 Statista, https://www.statista.com/statistics/1317653/china-content-sparking-interest-in-luxury-products/ (last visited December 03, 2024)
Types of content effectively attracting consumer interest in luxury in China as of April 2023 [Graph], Tencent, June 25, 2023. [Online]. Available: https://www.statista.com/statistics/1317653/china-content-sparking-interest-in-luxury-products/
