According to a 2021 survey on push content, 50 percent of the respondents in China indicated that the push content they receive is often relevant but does not match to their needs. On the other hand, 24 percent of the respondents indicated that the push content is often irrelevant to their needs.
Opinions of consumers on content delivered through push communications in China as of June 2021
Survey question: Many vendors (including brands, platforms and shopping malls) push personalized product information and discounts to consumers through various channels (both online and offline). How do you feel about this?
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Accenture. (March 28, 2022). Opinions of consumers on content delivered through push communications in China as of June 2021 [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1317541/china-consumer-opinions-on-push-content/
Accenture. "Opinions of consumers on content delivered through push communications in China as of June 2021." Chart. March 28, 2022. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1317541/china-consumer-opinions-on-push-content/
Accenture. (2022). Opinions of consumers on content delivered through push communications in China as of June 2021. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1317541/china-consumer-opinions-on-push-content/
Accenture. "Opinions of Consumers on Content Delivered through Push Communications in China as of June 2021." Statista, Statista Inc., 28 Mar 2022, https://www.statista.com/statistics/1317541/china-consumer-opinions-on-push-content/
Accenture, Opinions of consumers on content delivered through push communications in China as of June 2021 Statista, https://www.statista.com/statistics/1317541/china-consumer-opinions-on-push-content/ (last visited November 05, 2024)
Opinions of consumers on content delivered through push communications in China as of June 2021 [Graph], Accenture, March 28, 2022. [Online]. Available: https://www.statista.com/statistics/1317541/china-consumer-opinions-on-push-content/
