In 2022, China's digital ad spending was estimated to reach 135 billion U.S. dollars, registering 11.5 percent year-over-year growth. Display ads contributed over 60 percent of the total digital ad revenue.
Estimated digital ad spending in China in 2022, by ad format
(in billion U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (June 17, 2022). Estimated digital ad spending in China in 2022, by ad format (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1317132/china-digital-ad-advertising-revenue-by-format/
eMarketer. "Estimated digital ad spending in China in 2022, by ad format (in billion U.S. dollars)." Chart. June 17, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1317132/china-digital-ad-advertising-revenue-by-format/
eMarketer. (2022). Estimated digital ad spending in China in 2022, by ad format (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1317132/china-digital-ad-advertising-revenue-by-format/
eMarketer. "Estimated Digital Ad Spending in China in 2022, by Ad Format (in Billion U.S. Dollars)." Statista, Statista Inc., 17 Jun 2022, https://www.statista.com/statistics/1317132/china-digital-ad-advertising-revenue-by-format/
eMarketer, Estimated digital ad spending in China in 2022, by ad format (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1317132/china-digital-ad-advertising-revenue-by-format/ (last visited December 21, 2024)
Estimated digital ad spending in China in 2022, by ad format (in billion U.S. dollars) [Graph], eMarketer, June 17, 2022. [Online]. Available: https://www.statista.com/statistics/1317132/china-digital-ad-advertising-revenue-by-format/
