According to a survey in 2021, about 53 percent of Chinese light and medium-spending consumers reported that they have used WeChat to research luxury products. Moreover, among other types of channels, content-focused social media also helped consumers to research before making a purchasing decision for high-end items, with a share of 34 percent of respondents.
Major channels used by light and medium-spending consumers to research and make purchase decisions for luxury goods in China as of June 2021
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BCG, & Tencent. (November 1, 2021). Major channels used by light and medium-spending consumers to research and make purchase decisions for luxury goods in China as of June 2021 [Graph]. In Statista. Retrieved November 20, 2024, from https://www.statista.com/statistics/1316935/china-channels-for-researching-to-buy-luxury-products/
BCG, und Tencent. "Major channels used by light and medium-spending consumers to research and make purchase decisions for luxury goods in China as of June 2021 ." Chart. November 1, 2021. Statista. Accessed November 20, 2024. https://www.statista.com/statistics/1316935/china-channels-for-researching-to-buy-luxury-products/
BCG, Tencent. (2021). Major channels used by light and medium-spending consumers to research and make purchase decisions for luxury goods in China as of June 2021 . Statista. Statista Inc.. Accessed: November 20, 2024. https://www.statista.com/statistics/1316935/china-channels-for-researching-to-buy-luxury-products/
BCG, and Tencent. "Major Channels Used by Light and Medium-spending Consumers to Research and Make Purchase Decisions for Luxury Goods in China as of June 2021 ." Statista, Statista Inc., 1 Nov 2021, https://www.statista.com/statistics/1316935/china-channels-for-researching-to-buy-luxury-products/
BCG & Tencent, Major channels used by light and medium-spending consumers to research and make purchase decisions for luxury goods in China as of June 2021 Statista, https://www.statista.com/statistics/1316935/china-channels-for-researching-to-buy-luxury-products/ (last visited November 20, 2024)
Major channels used by light and medium-spending consumers to research and make purchase decisions for luxury goods in China as of June 2021 [Graph], BCG, & Tencent, November 1, 2021. [Online]. Available: https://www.statista.com/statistics/1316935/china-channels-for-researching-to-buy-luxury-products/
