WeChat has become the most effective online channel in China to attract consumer interest in luxury goods. According to a survey as of June 2021, about 53 percent of light and medium-spending consumers reported that they have used WeChat to discover high-end products. Moreover, 27 percent of respondents stated that content-focused social media have sparked their interest in buying luxury.
Major channels sparking interest in luxury goods among light and medium-spending consumers in China as of June 2021
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Tencent, & BCG. (November 1, 2021). Major channels sparking interest in luxury goods among light and medium-spending consumers in China as of June 2021 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1316885/china-channels-for-discovering-luxury-products/
Tencent, und BCG. "Major channels sparking interest in luxury goods among light and medium-spending consumers in China as of June 2021 ." Chart. November 1, 2021. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1316885/china-channels-for-discovering-luxury-products/
Tencent, BCG. (2021). Major channels sparking interest in luxury goods among light and medium-spending consumers in China as of June 2021 . Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1316885/china-channels-for-discovering-luxury-products/
Tencent, and BCG. "Major Channels Sparking Interest in Luxury Goods among Light and Medium-spending Consumers in China as of June 2021 ." Statista, Statista Inc., 1 Nov 2021, https://www.statista.com/statistics/1316885/china-channels-for-discovering-luxury-products/
Tencent & BCG, Major channels sparking interest in luxury goods among light and medium-spending consumers in China as of June 2021 Statista, https://www.statista.com/statistics/1316885/china-channels-for-discovering-luxury-products/ (last visited December 23, 2024)
Major channels sparking interest in luxury goods among light and medium-spending consumers in China as of June 2021 [Graph], Tencent, & BCG, November 1, 2021. [Online]. Available: https://www.statista.com/statistics/1316885/china-channels-for-discovering-luxury-products/
