According to an August 2021 survey conducted among marketers in the United States and the United Kingdom who had organized at least one large-scale virtual event in the previous 18 months, 28 percent of respondents said their top virtual event goal was to increase brand awareness. This was followed by 21 percent of respondents citing the generation of revenue through ticket sales, while 17 percent said their top virtual event goal was building new relationships.
Leading goals of large-scale virtual events according to marketers in the United States and the United Kingdom as of August 2021
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Leading goals of large-scale virtual events according to marketers in the United States and the United Kingdom as of August 2021
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Kaltura. (November 3, 2021). Leading goals of large-scale virtual events according to marketers in the United States and the United Kingdom as of August 2021 [Graph]. In Statista. Retrieved April 19, 2025, from https://www.statista.com/statistics/1316673/top-goals-virtual-events-marketers-us-uk/
Kaltura. "Leading goals of large-scale virtual events according to marketers in the United States and the United Kingdom as of August 2021." Chart. November 3, 2021. Statista. Accessed April 19, 2025. https://www.statista.com/statistics/1316673/top-goals-virtual-events-marketers-us-uk/
Kaltura. (2021). Leading goals of large-scale virtual events according to marketers in the United States and the United Kingdom as of August 2021. Statista. Statista Inc.. Accessed: April 19, 2025. https://www.statista.com/statistics/1316673/top-goals-virtual-events-marketers-us-uk/
Kaltura. "Leading Goals of Large-scale Virtual Events According to Marketers in The United States and The United Kingdom as of August 2021." Statista, Statista Inc., 3 Nov 2021, https://www.statista.com/statistics/1316673/top-goals-virtual-events-marketers-us-uk/
Kaltura, Leading goals of large-scale virtual events according to marketers in the United States and the United Kingdom as of August 2021 Statista, https://www.statista.com/statistics/1316673/top-goals-virtual-events-marketers-us-uk/ (last visited April 19, 2025)
Leading goals of large-scale virtual events according to marketers in the United States and the United Kingdom as of August 2021 [Graph], Kaltura, November 3, 2021. [Online]. Available: https://www.statista.com/statistics/1316673/top-goals-virtual-events-marketers-us-uk/
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