CTV ad spend growth in Europe 2021-2023

Published by
Michele Majidi,
Jun 20, 2024
In 2023, connected TV (CTV) advertising spending increased in Europe by more than 23 percent. In 2021, the growth rate stood at roughly 56 percent.

Change in connected TV (CTV) advertising spending in Europe in 2021 and 2023

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Release date

June 2024

Region

Europe

Survey time period

2021 and 2023

Supplementary notes

Figure for 2021 was retrieved from an earlier publication.

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Statistics on " Digital advertising in Europe "

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Other statistics that may interest you Digital advertising in Europe

Overview

8

Major players

6

Formats

8

Connected TV (CTV)

5

Social media

8

Programmatic

7

Marketer insights

8

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Topics

CTV advertising in the U.S.Digital advertising in the U.S.Smart and connected TVsVideo advertising and marketing worldwideProgrammatic advertising in the United States
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