Promotional posts of influencers showed a higher impact on consumer shopping behavior in Japan than referrals without a promotional character. As revealed in a survey conducted in August 2021, fashion was the most common product category named by respondents who made purchases following posts published by influencers. While more than 51 percent stated that they were influenced by fashion-related submissions tagged as promotional, the share was significantly lower for posts without any advertising intentions.
Leading products purchased after promotions from influencers in Japan as of August 2021, by category
*Out of an original sample of 1,000 respondents, 22 percent that have made a purchase after a promotional post and 18.2 percent that have made a purchase after a non-promotional post were surveyed for this question.
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Neo Marketing. (September 10, 2021). Leading products purchased after promotions from influencers in Japan as of August 2021, by category [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1315817/japan-product-purchase-influencer-marketing-by-category/
Neo Marketing. "Leading products purchased after promotions from influencers in Japan as of August 2021, by category." Chart. September 10, 2021. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1315817/japan-product-purchase-influencer-marketing-by-category/
Neo Marketing. (2021). Leading products purchased after promotions from influencers in Japan as of August 2021, by category. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1315817/japan-product-purchase-influencer-marketing-by-category/
Neo Marketing. "Leading Products Purchased after Promotions from Influencers in Japan as of August 2021, by Category." Statista, Statista Inc., 10 Sep 2021, https://www.statista.com/statistics/1315817/japan-product-purchase-influencer-marketing-by-category/
Neo Marketing, Leading products purchased after promotions from influencers in Japan as of August 2021, by category Statista, https://www.statista.com/statistics/1315817/japan-product-purchase-influencer-marketing-by-category/ (last visited November 23, 2024)
Leading products purchased after promotions from influencers in Japan as of August 2021, by category [Graph], Neo Marketing, September 10, 2021. [Online]. Available: https://www.statista.com/statistics/1315817/japan-product-purchase-influencer-marketing-by-category/
