As of January 2024, 53.6 percent of Snapchat's audience in the United Kingdom were female, and 45.4 percent were male. Overall, 88 percent of all social media users in the UK had awareness of the brand Snapchat.
Distribution of Snapchat users in the United Kingdom (UK) as of January 2024, by gender
According to the source: "Gender data are only available for 'female' and 'male' users, but gender audience values may not sum up to the total audience figure, so gender percentages may not sum to 100%"
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DataReportal, & We Are Social, & Meltwater. (February 22, 2024). Distribution of Snapchat users in the United Kingdom (UK) as of January 2024, by gender [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1315753/uk-snapchat-users-by-gender/
DataReportal, und We Are Social, und Meltwater. "Distribution of Snapchat users in the United Kingdom (UK) as of January 2024, by gender." Chart. February 22, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1315753/uk-snapchat-users-by-gender/
DataReportal, We Are Social, Meltwater. (2024). Distribution of Snapchat users in the United Kingdom (UK) as of January 2024, by gender. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1315753/uk-snapchat-users-by-gender/
DataReportal, and We Are Social, and Meltwater. "Distribution of Snapchat Users in The United Kingdom (Uk) as of January 2024, by Gender." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/1315753/uk-snapchat-users-by-gender/
DataReportal & We Are Social & Meltwater, Distribution of Snapchat users in the United Kingdom (UK) as of January 2024, by gender Statista, https://www.statista.com/statistics/1315753/uk-snapchat-users-by-gender/ (last visited November 21, 2024)
Distribution of Snapchat users in the United Kingdom (UK) as of January 2024, by gender [Graph], DataReportal, & We Are Social, & Meltwater, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/1315753/uk-snapchat-users-by-gender/
