Email marketing is one of the most effective tools used in online marketing, different email formats have varying success rates according to consumers reported in a survey conducted in the United States in 2022. Since shoppers value saving money, retailers' emails most likely to be inspected by e-shoppers are messages about promotions and discounts, over 60 percent of these emails are read.
Types of retail emails most likely to be opened by online shoppers in the United States in 2022
This question was phrased by the source as follows: "Which kinds of retailer emails are you most likely to open? Please select up to 5 types of email."
The source does not indicate the methodology of the survey.
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Digital Commerce 360. (May 31, 2022). Types of retail emails most likely to be opened by online shoppers in the United States in 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1315673/online-shoppers-most-read-retail-emails-us/
Digital Commerce 360. "Types of retail emails most likely to be opened by online shoppers in the United States in 2022." Chart. May 31, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1315673/online-shoppers-most-read-retail-emails-us/
Digital Commerce 360. (2022). Types of retail emails most likely to be opened by online shoppers in the United States in 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1315673/online-shoppers-most-read-retail-emails-us/
Digital Commerce 360. "Types of Retail Emails Most Likely to Be Opened by Online Shoppers in The United States in 2022." Statista, Statista Inc., 31 May 2022, https://www.statista.com/statistics/1315673/online-shoppers-most-read-retail-emails-us/
Digital Commerce 360, Types of retail emails most likely to be opened by online shoppers in the United States in 2022 Statista, https://www.statista.com/statistics/1315673/online-shoppers-most-read-retail-emails-us/ (last visited December 22, 2024)
Types of retail emails most likely to be opened by online shoppers in the United States in 2022 [Graph], Digital Commerce 360, May 31, 2022. [Online]. Available: https://www.statista.com/statistics/1315673/online-shoppers-most-read-retail-emails-us/
