According to a survey conducted among South Korean consumers in 2022 on luxury items, for more than 60 percent of respondents it was the most important that the brand of the item they purchased would not change in value over a longer period of time. Especially during the beginning of the COVID-19 pandemic, a lot of South Koreans purchased luxury items as a form of a safe investment.
Most important criteria for luxury items in South Korea as of February 2022
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Trendmonitor. (May 25, 2022). Most important criteria for luxury items in South Korea as of February 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1314622/south-korea-important-factors-for-luxury-items/
Trendmonitor. "Most important criteria for luxury items in South Korea as of February 2022." Chart. May 25, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1314622/south-korea-important-factors-for-luxury-items/
Trendmonitor. (2022). Most important criteria for luxury items in South Korea as of February 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1314622/south-korea-important-factors-for-luxury-items/
Trendmonitor. "Most Important Criteria for Luxury Items in South Korea as of February 2022." Statista, Statista Inc., 25 May 2022, https://www.statista.com/statistics/1314622/south-korea-important-factors-for-luxury-items/
Trendmonitor, Most important criteria for luxury items in South Korea as of February 2022 Statista, https://www.statista.com/statistics/1314622/south-korea-important-factors-for-luxury-items/ (last visited November 21, 2024)
Most important criteria for luxury items in South Korea as of February 2022 [Graph], Trendmonitor, May 25, 2022. [Online]. Available: https://www.statista.com/statistics/1314622/south-korea-important-factors-for-luxury-items/
