According to a survey conducted among South Korean consumers in 2022 on luxury items, over 42 percent of respondents in their twenties stated that they lost interest in brands that they liked before if that particular brand became too popular. This attitude seemed to decrease with growing age.
Share of consumers losing interest in luxury brands that become popular in South Korea as of February 2022, by age group
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Trendmonitor. (May 25, 2022). Share of consumers losing interest in luxury brands that become popular in South Korea as of February 2022, by age group [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1314571/south-korea-loss-of-interest-in-popular-luxury-brands-by-age/
Trendmonitor. "Share of consumers losing interest in luxury brands that become popular in South Korea as of February 2022, by age group." Chart. May 25, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1314571/south-korea-loss-of-interest-in-popular-luxury-brands-by-age/
Trendmonitor. (2022). Share of consumers losing interest in luxury brands that become popular in South Korea as of February 2022, by age group. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1314571/south-korea-loss-of-interest-in-popular-luxury-brands-by-age/
Trendmonitor. "Share of Consumers Losing Interest in Luxury Brands That Become Popular in South Korea as of February 2022, by Age Group." Statista, Statista Inc., 25 May 2022, https://www.statista.com/statistics/1314571/south-korea-loss-of-interest-in-popular-luxury-brands-by-age/
Trendmonitor, Share of consumers losing interest in luxury brands that become popular in South Korea as of February 2022, by age group Statista, https://www.statista.com/statistics/1314571/south-korea-loss-of-interest-in-popular-luxury-brands-by-age/ (last visited December 21, 2024)
Share of consumers losing interest in luxury brands that become popular in South Korea as of February 2022, by age group [Graph], Trendmonitor, May 25, 2022. [Online]. Available: https://www.statista.com/statistics/1314571/south-korea-loss-of-interest-in-popular-luxury-brands-by-age/
