According to a survey conducted among South Korean consumers in 2022 on luxury items, 37.6 percent of respondents in their twenties stated that they looked up information on the items they considered buying on social media before they made a purchase. More than one in four respondents across all age groups answered the same.
Share of consumers checking social media information before purchasing a luxury item South Korea as of February 2022, by age group
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Trendmonitor. (May 25, 2022). Share of consumers checking social media information before purchasing a luxury item South Korea as of February 2022, by age group [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1314544/south-korea-checking-luxury-items-pre-purchase-on-social-media-by-age/
Trendmonitor. "Share of consumers checking social media information before purchasing a luxury item South Korea as of February 2022, by age group." Chart. May 25, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1314544/south-korea-checking-luxury-items-pre-purchase-on-social-media-by-age/
Trendmonitor. (2022). Share of consumers checking social media information before purchasing a luxury item South Korea as of February 2022, by age group. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1314544/south-korea-checking-luxury-items-pre-purchase-on-social-media-by-age/
Trendmonitor. "Share of Consumers Checking Social Media Information before Purchasing a Luxury Item South Korea as of February 2022, by Age Group." Statista, Statista Inc., 25 May 2022, https://www.statista.com/statistics/1314544/south-korea-checking-luxury-items-pre-purchase-on-social-media-by-age/
Trendmonitor, Share of consumers checking social media information before purchasing a luxury item South Korea as of February 2022, by age group Statista, https://www.statista.com/statistics/1314544/south-korea-checking-luxury-items-pre-purchase-on-social-media-by-age/ (last visited December 21, 2024)
Share of consumers checking social media information before purchasing a luxury item South Korea as of February 2022, by age group [Graph], Trendmonitor, May 25, 2022. [Online]. Available: https://www.statista.com/statistics/1314544/south-korea-checking-luxury-items-pre-purchase-on-social-media-by-age/
