According to a survey conducted among South Korean consumers in 2022 on luxury items, 37.6 percent of respondents in their twenties stated that they looked up information on the items they considered buying on social media before they made a purchase. More than one in four respondents across all age groups answered the same.
Share of consumers checking social media information before purchasing a luxury item South Korea as of February 2022, by age group
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Trendmonitor. (May 25, 2022). Share of consumers checking social media information before purchasing a luxury item South Korea as of February 2022, by age group [Graph]. In Statista. Retrieved November 20, 2024, from https://www.statista.com/statistics/1314544/south-korea-checking-luxury-items-pre-purchase-on-social-media-by-age/
Trendmonitor. "Share of consumers checking social media information before purchasing a luxury item South Korea as of February 2022, by age group." Chart. May 25, 2022. Statista. Accessed November 20, 2024. https://www.statista.com/statistics/1314544/south-korea-checking-luxury-items-pre-purchase-on-social-media-by-age/
Trendmonitor. (2022). Share of consumers checking social media information before purchasing a luxury item South Korea as of February 2022, by age group. Statista. Statista Inc.. Accessed: November 20, 2024. https://www.statista.com/statistics/1314544/south-korea-checking-luxury-items-pre-purchase-on-social-media-by-age/
Trendmonitor. "Share of Consumers Checking Social Media Information before Purchasing a Luxury Item South Korea as of February 2022, by Age Group." Statista, Statista Inc., 25 May 2022, https://www.statista.com/statistics/1314544/south-korea-checking-luxury-items-pre-purchase-on-social-media-by-age/
Trendmonitor, Share of consumers checking social media information before purchasing a luxury item South Korea as of February 2022, by age group Statista, https://www.statista.com/statistics/1314544/south-korea-checking-luxury-items-pre-purchase-on-social-media-by-age/ (last visited November 20, 2024)
Share of consumers checking social media information before purchasing a luxury item South Korea as of February 2022, by age group [Graph], Trendmonitor, May 25, 2022. [Online]. Available: https://www.statista.com/statistics/1314544/south-korea-checking-luxury-items-pre-purchase-on-social-media-by-age/
