According to an August 2021 survey conducted among marketers in the United States and the United Kingdom who had organized at least one large-scale virtual event in the previous 18 months, 36 percent of respondents said increased registration was their top benefit when considering virtual events instead of in-person events. This was followed by 26 percent of respondents citing greater return on investment (ROI), while 25.3 percent cited greater attendee engagement.
Leading benefits of large-scale virtual events compared to in-person events according to marketers in the United States and the United Kingdom as of August 2021
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Kaltura. (November 3, 2021). Leading benefits of large-scale virtual events compared to in-person events according to marketers in the United States and the United Kingdom as of August 2021 [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/1313504/top-benefits-virtual-events-marketers-us-uk/
Kaltura. "Leading benefits of large-scale virtual events compared to in-person events according to marketers in the United States and the United Kingdom as of August 2021." Chart. November 3, 2021. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/1313504/top-benefits-virtual-events-marketers-us-uk/
Kaltura. (2021). Leading benefits of large-scale virtual events compared to in-person events according to marketers in the United States and the United Kingdom as of August 2021. Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/1313504/top-benefits-virtual-events-marketers-us-uk/
Kaltura. "Leading Benefits of Large-scale Virtual Events Compared to In-person Events According to Marketers in The United States and The United Kingdom as of August 2021." Statista, Statista Inc., 3 Nov 2021, https://www.statista.com/statistics/1313504/top-benefits-virtual-events-marketers-us-uk/
Kaltura, Leading benefits of large-scale virtual events compared to in-person events according to marketers in the United States and the United Kingdom as of August 2021 Statista, https://www.statista.com/statistics/1313504/top-benefits-virtual-events-marketers-us-uk/ (last visited November 17, 2024)
Leading benefits of large-scale virtual events compared to in-person events according to marketers in the United States and the United Kingdom as of August 2021 [Graph], Kaltura, November 3, 2021. [Online]. Available: https://www.statista.com/statistics/1313504/top-benefits-virtual-events-marketers-us-uk/
