According to an August 2021 survey conducted among marketers in the United States and the United Kingdom who had organized at least one large-scale virtual event in the previous 18 months, 36 percent of respondents said increased registration was their top benefit when considering virtual events instead of in-person events. This was followed by 26 percent of respondents citing greater return on investment (ROI), while 25.3 percent cited greater attendee engagement.
Leading benefits of large-scale virtual events compared to in-person events according to marketers in the United States and the United Kingdom as of August 2021
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kaltura. (November 3, 2021). Leading benefits of large-scale virtual events compared to in-person events according to marketers in the United States and the United Kingdom as of August 2021 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1313504/top-benefits-virtual-events-marketers-us-uk/
Kaltura. "Leading benefits of large-scale virtual events compared to in-person events according to marketers in the United States and the United Kingdom as of August 2021." Chart. November 3, 2021. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1313504/top-benefits-virtual-events-marketers-us-uk/
Kaltura. (2021). Leading benefits of large-scale virtual events compared to in-person events according to marketers in the United States and the United Kingdom as of August 2021. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1313504/top-benefits-virtual-events-marketers-us-uk/
Kaltura. "Leading Benefits of Large-scale Virtual Events Compared to In-person Events According to Marketers in The United States and The United Kingdom as of August 2021." Statista, Statista Inc., 3 Nov 2021, https://www.statista.com/statistics/1313504/top-benefits-virtual-events-marketers-us-uk/
Kaltura, Leading benefits of large-scale virtual events compared to in-person events according to marketers in the United States and the United Kingdom as of August 2021 Statista, https://www.statista.com/statistics/1313504/top-benefits-virtual-events-marketers-us-uk/ (last visited December 19, 2024)
Leading benefits of large-scale virtual events compared to in-person events according to marketers in the United States and the United Kingdom as of August 2021 [Graph], Kaltura, November 3, 2021. [Online]. Available: https://www.statista.com/statistics/1313504/top-benefits-virtual-events-marketers-us-uk/
