In March 2024, WhatsApp was the most used social media and communication app among all internet users in Italy, with almost 84.3 percent of respondents reporting engaging with the platform. Users aged between 14 and 29 presented a higher usage rate than the average country's digital population in all examined platforms, social media, and mobile apps. WhatsApp and YouTube were the most popular platforms for digital users aged between 14 and 29, while social audio platform Clubhouse was used by approximately three percent of young internet users in Italy.
Most used social media, mobile apps, and online platforms for internet users in Italy in March 2024, by age group
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Most used social media, mobile apps, and online platforms for internet users in Italy in March 2024, by age group
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Centro Studi Investimenti Sociali. (March 11, 2024). Most used social media, mobile apps, and online platforms for internet users in Italy in March 2024, by age group [Graph]. In Statista. Retrieved April 27, 2025, from https://www.statista.com/statistics/1312657/top-social-apps-and-online-platforms-by-age/
Centro Studi Investimenti Sociali. "Most used social media, mobile apps, and online platforms for internet users in Italy in March 2024, by age group." Chart. March 11, 2024. Statista. Accessed April 27, 2025. https://www.statista.com/statistics/1312657/top-social-apps-and-online-platforms-by-age/
Centro Studi Investimenti Sociali. (2024). Most used social media, mobile apps, and online platforms for internet users in Italy in March 2024, by age group. Statista. Statista Inc.. Accessed: April 27, 2025. https://www.statista.com/statistics/1312657/top-social-apps-and-online-platforms-by-age/
Centro Studi Investimenti Sociali. "Most Used Social Media, Mobile Apps, and Online Platforms for Internet Users in Italy in March 2024, by Age Group." Statista, Statista Inc., 11 Mar 2024, https://www.statista.com/statistics/1312657/top-social-apps-and-online-platforms-by-age/
Centro Studi Investimenti Sociali, Most used social media, mobile apps, and online platforms for internet users in Italy in March 2024, by age group Statista, https://www.statista.com/statistics/1312657/top-social-apps-and-online-platforms-by-age/ (last visited April 27, 2025)
Most used social media, mobile apps, and online platforms for internet users in Italy in March 2024, by age group [Graph], Centro Studi Investimenti Sociali, March 11, 2024. [Online]. Available: https://www.statista.com/statistics/1312657/top-social-apps-and-online-platforms-by-age/
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