In 2021, the number of products labeled plant-based, that was launched in the United States was approximately 65, making it the top claim of newly launched plant-based products. This claim should be seen in contrast to claims such as vegan. During the last four years, there has been a steady increase in the number of plant-based products launched.
Number of product launches of plant-based ready meals in the United States from 2018 to 2021, by claim
*The source notes that "this category includes plant-based products that are positioned as a replacement of meat-based variants. It includes products where meat has been substituted by soy, tofu, quorn (mycoprotein), non-soybeans (that is, black bean burgers), wheat gluten, etc."
**Forecast
Adapted from Statistics Canada, Customized Report Services – Plant-based ready meals in Canada and in the United States, 2018 to 2021. This does not constitute an endorsement by Statistics Canada of this product.
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Agriculture and Agri-Food Canada. (May 22, 2022). Number of product launches of plant-based ready meals in the United States from 2018 to 2021, by claim [Graph]. In Statista. Retrieved January 10, 2025, from https://www.statista.com/statistics/1311964/product-launch-analysis-of-plant-based-meals-in-us/
Agriculture and Agri-Food Canada. "Number of product launches of plant-based ready meals in the United States from 2018 to 2021, by claim." Chart. May 22, 2022. Statista. Accessed January 10, 2025. https://www.statista.com/statistics/1311964/product-launch-analysis-of-plant-based-meals-in-us/
Agriculture and Agri-Food Canada. (2022). Number of product launches of plant-based ready meals in the United States from 2018 to 2021, by claim. Statista. Statista Inc.. Accessed: January 10, 2025. https://www.statista.com/statistics/1311964/product-launch-analysis-of-plant-based-meals-in-us/
Agriculture and Agri-Food Canada. "Number of Product Launches of Plant-based Ready Meals in The United States from 2018 to 2021, by Claim." Statista, Statista Inc., 22 May 2022, https://www.statista.com/statistics/1311964/product-launch-analysis-of-plant-based-meals-in-us/
Agriculture and Agri-Food Canada, Number of product launches of plant-based ready meals in the United States from 2018 to 2021, by claim Statista, https://www.statista.com/statistics/1311964/product-launch-analysis-of-plant-based-meals-in-us/ (last visited January 10, 2025)
Number of product launches of plant-based ready meals in the United States from 2018 to 2021, by claim [Graph], Agriculture and Agri-Food Canada, May 22, 2022. [Online]. Available: https://www.statista.com/statistics/1311964/product-launch-analysis-of-plant-based-meals-in-us/