A survey in April 2022 found out that celebrity or KOL endorsement was the most preferred marketing method among Chinese consumers. Other popular marketing channels were short video placement and amateur recommendation.
Popular marketing strategies among surveyed consumers in China as of April 2022
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iiMedia Research. (May 7, 2022). Popular marketing strategies among surveyed consumers in China as of April 2022 [Graph]. In Statista. Retrieved November 29, 2024, from https://www.statista.com/statistics/1311357/china-preferred-marketing-methods-among-consumers/
iiMedia Research. "Popular marketing strategies among surveyed consumers in China as of April 2022." Chart. May 7, 2022. Statista. Accessed November 29, 2024. https://www.statista.com/statistics/1311357/china-preferred-marketing-methods-among-consumers/
iiMedia Research. (2022). Popular marketing strategies among surveyed consumers in China as of April 2022. Statista. Statista Inc.. Accessed: November 29, 2024. https://www.statista.com/statistics/1311357/china-preferred-marketing-methods-among-consumers/
iiMedia Research. "Popular Marketing Strategies among Surveyed Consumers in China as of April 2022." Statista, Statista Inc., 7 May 2022, https://www.statista.com/statistics/1311357/china-preferred-marketing-methods-among-consumers/
iiMedia Research, Popular marketing strategies among surveyed consumers in China as of April 2022 Statista, https://www.statista.com/statistics/1311357/china-preferred-marketing-methods-among-consumers/ (last visited November 29, 2024)
Popular marketing strategies among surveyed consumers in China as of April 2022 [Graph], iiMedia Research, May 7, 2022. [Online]. Available: https://www.statista.com/statistics/1311357/china-preferred-marketing-methods-among-consumers/
