Popular ad styles among Chinese consumers 2022

Published by
Lai Lin Thomala,
Apr 16, 2024
A survey in April 2022 found out that minimalist was the most popular advertising style in China, with 66 percent of respondents favoring it. Other beloved modes were traditional Chinese style and European vintage style.

Most welcomed advertisement styles among consumers in China as of April 2022

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Release date

May 2022

Region

China

Survey time period

April 2022

Number of respondents

1,330 respondents

Method of interview

Online survey

Supplementary notes

*ACGN - Animation, Comic, Game, and Novel - is a popular subculture of Greater China and southeast Asia, which has a strong connection with Japanese anime, manga, and video games.

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