Monthly spending on virtual humans in China 2024

Published by
Lai Lin Thomala,
Dec 6, 2024

According to a survey conducted in China in March 2024, about 35 percent of virtual human followers stated that they spent between 201 and 500 yuan on such digital personas. A virtual human is a computer-generated moving image of a human being and can serve for various commercial purposes, such as broadcasting news, performing music, and endorsing products.

Average monthly spending on digital humans among surveyed internet users in China as of March 2024

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Release date

April 2024

Region

China

Survey time period

March 2024

Number of respondents

1,628 respondents

Special properties

among virtual human followers

Method of interview

Online survey

Supplementary notes

One yuan equals approximately 0.15 U.S. dollars and 0.14 euros (as of December 2024).

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Statistics on " Virtual humans in China "

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Overview

7

Character-oriented virtual humans

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Function-oriented virtual humans

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Public reception

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Topics

Virtual humans in ChinaSocial media in ChinaInternet usage in ChinaInfluencer/KOL marketing in ChinaAdvertising in China
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