As of March 2024, Russia was the largest programmatic advertising market in Central and Eastern Europe (CEE), with spending estimated at 5.17 billion U.S. dollars, followed by Poland and Czechia, with approximately 1.53 billion and 1.27 billion, respectively. In general, the spending on programmatic advertising worldwide has been increasing steadily since 2017 and was expected to reach roughly 779 billion dollars by 2028.
Leading programmatic advertising markets in Central and Eastern Europe in 2024, by spending
(in million U.S. dollars)
Characteristic
Spending in million U.S. dollars
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Statista. (March 5, 2024). Leading programmatic advertising markets in Central and Eastern Europe in 2024, by spending (in million U.S. dollars) [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1310936/programmatic-ad-spend-central-eastern-europe/
Statista. "Leading programmatic advertising markets in Central and Eastern Europe in 2024, by spending (in million U.S. dollars)." Chart. March 5, 2024. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1310936/programmatic-ad-spend-central-eastern-europe/
Statista. (2024). Leading programmatic advertising markets in Central and Eastern Europe in 2024, by spending (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1310936/programmatic-ad-spend-central-eastern-europe/
Statista. "Leading Programmatic Advertising Markets in Central and Eastern Europe in 2024, by Spending (in Million U.S. Dollars)." Statista, Statista Inc., 5 Mar 2024, https://www.statista.com/statistics/1310936/programmatic-ad-spend-central-eastern-europe/
Statista, Leading programmatic advertising markets in Central and Eastern Europe in 2024, by spending (in million U.S. dollars) Statista, https://www.statista.com/statistics/1310936/programmatic-ad-spend-central-eastern-europe/ (last visited July 03, 2024)
Leading programmatic advertising markets in Central and Eastern Europe in 2024, by spending (in million U.S. dollars) [Graph], Statista, March 5, 2024. [Online]. Available: https://www.statista.com/statistics/1310936/programmatic-ad-spend-central-eastern-europe/