A worldwide survey conducted with affluent consumers in the first quarter of 2024 revealed that overall, female consumers interacted more with luxury brands and services on social media. More than half of female respondents surveyed for the study said they followed a brand and liked or recommended it to a friend.
Social media engagement of luxury consumers with brands and services in the first quarter of 2024, by gender
Affluent and High Net Worth Individuals in Europe, North America, Asia Pacific
Supplementary notes
The survey question was phrased by the source as follows: "Have you participated in any of the following activities in relation to luxury brands and services on social media in the past 3 months? Please select all that apply."
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Altiant. (April 1, 2024). Social media engagement of luxury consumers with brands and services in the first quarter of 2024, by gender [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1310892/luxury-related-social-media-activity-consumers/
Altiant. "Social media engagement of luxury consumers with brands and services in the first quarter of 2024, by gender." Chart. April 1, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1310892/luxury-related-social-media-activity-consumers/
Altiant. (2024). Social media engagement of luxury consumers with brands and services in the first quarter of 2024, by gender. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1310892/luxury-related-social-media-activity-consumers/
Altiant. "Social Media Engagement of Luxury Consumers with Brands and Services in The First Quarter of 2024, by Gender." Statista, Statista Inc., 1 Apr 2024, https://www.statista.com/statistics/1310892/luxury-related-social-media-activity-consumers/
Altiant, Social media engagement of luxury consumers with brands and services in the first quarter of 2024, by gender Statista, https://www.statista.com/statistics/1310892/luxury-related-social-media-activity-consumers/ (last visited December 19, 2024)
Social media engagement of luxury consumers with brands and services in the first quarter of 2024, by gender [Graph], Altiant, April 1, 2024. [Online]. Available: https://www.statista.com/statistics/1310892/luxury-related-social-media-activity-consumers/
