Interest increase and generation of knowledge about a product or a service were the main purposes of content marketing use in Russia in 2022. Nearly eight out of ten survey participants also used content marketing to shape a perception of their brand.
The original questions were phrased as follows: "С какой целью вы используете контент-маркетинг? С какой целью клиенты вашего агенства используют контент-маркетинг?"
The total number of survey respondents amounted to 287 Yandex clients and partners who were marketing specialists (large and medium-sized business) and advertising agency employees as well as IAB Russia members.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Yandex.Zen, & IAB Russia, & Various sources (Yandex.Disk). (April 13, 2022). For which purposes do you use content marketing? [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1310717/content-marketing-use-purposes-russia/
Yandex.Zen, und IAB Russia, und Various sources (Yandex.Disk). "For which purposes do you use content marketing?." Chart. April 13, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1310717/content-marketing-use-purposes-russia/
Yandex.Zen, IAB Russia, Various sources (Yandex.Disk). (2022). For which purposes do you use content marketing?. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1310717/content-marketing-use-purposes-russia/
Yandex.Zen, and IAB Russia, and Various sources (Yandex.Disk). "For Which Purposes Do You Use Content Marketing?." Statista, Statista Inc., 13 Apr 2022, https://www.statista.com/statistics/1310717/content-marketing-use-purposes-russia/
Yandex.Zen & IAB Russia & Various sources (Yandex.Disk), For which purposes do you use content marketing? Statista, https://www.statista.com/statistics/1310717/content-marketing-use-purposes-russia/ (last visited January 06, 2025)
For which purposes do you use content marketing? [Graph], Yandex.Zen, & IAB Russia, & Various sources (Yandex.Disk), April 13, 2022. [Online]. Available: https://www.statista.com/statistics/1310717/content-marketing-use-purposes-russia/
