A worldwide survey conducted with affluent consumers in the first quarter of 2024 found that younger consumers engaged more frequently with luxury related brands and services on social media. Consumers in the younger age group were more likely to engage with brands on social media, with about six in ten of persons aged 18-39 following a brand, in comparison to just four in ten of those aged 40 and above.
Social media engagement of luxury consumers with brands and services worldwide in the 1st quarter 2024, by age
Affluent and High Net Worth Individuals in Europe, North America, Asia Pacific
Supplementary notes
The survey question was phrased by the source as follows: "Have you participated in any of the following activities in relation to luxury brands and services on social media in the past 3 months?"
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Altiant. (April 1, 2024). Social media engagement of luxury consumers with brands and services worldwide in the 1st quarter 2024, by age [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1310192/luxury-related-social-media-activity-consumers/
Altiant. "Social media engagement of luxury consumers with brands and services worldwide in the 1st quarter 2024, by age." Chart. April 1, 2024. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1310192/luxury-related-social-media-activity-consumers/
Altiant. (2024). Social media engagement of luxury consumers with brands and services worldwide in the 1st quarter 2024, by age. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1310192/luxury-related-social-media-activity-consumers/
Altiant. "Social Media Engagement of Luxury Consumers with Brands and Services Worldwide in The 1st Quarter 2024, by Age." Statista, Statista Inc., 1 Apr 2024, https://www.statista.com/statistics/1310192/luxury-related-social-media-activity-consumers/
Altiant, Social media engagement of luxury consumers with brands and services worldwide in the 1st quarter 2024, by age Statista, https://www.statista.com/statistics/1310192/luxury-related-social-media-activity-consumers/ (last visited November 19, 2024)
Social media engagement of luxury consumers with brands and services worldwide in the 1st quarter 2024, by age [Graph], Altiant, April 1, 2024. [Online]. Available: https://www.statista.com/statistics/1310192/luxury-related-social-media-activity-consumers/
