Consumers that regularly eat sweets in countries worldwide 2024, by generation

Published by
Nils-Gerrit Wunsch,
Sep 3, 2024

In 2023/2024, about half of responding German millennials regularly consumed candy and chocolote. In comparison, China had the lowest share of respondents consuming these products across all generations.

Share of consumers that regularly eat sweets in selected countries worldwide in 2023/2024, by generation

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Number of respondents

139,381 respondents

Age group

18-64 years

Special properties

Residential online population. Averages four surveys carried out in the stated period. *No values for Baby Boomers in India reported.

Supplementary notes

The original survey question was: "Which of these groceries do you consume regularly?"


Country breakdown of respondents.

United States: 60,507

Germany: 36,009

China: 24,103

India: 24,191

Japan: 12,177

United Kingdom: 24,191

France: 12,203 


For more information, please visit the Global Consumer Survey home page and take a look at our methodology.

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