Food inspiration sources of young consumers in North America 2022

Published by
Nils-Gerrit Wunsch,
Feb 15, 2023
The number one food activity of Millennials and Generation Z in North America is watching online food or recipe videos. This was revealed by a widespread 2022 survey among 13-39 year olds in the U.S. and Canada. Other popular activities include watching food TV shows, and cooking meals that influencers cook. Overall, Millennials exhibited more food-related behavior than the younger Generation Z.

Food activities of Millennials and Generation Z in the United States and Canada in 2022

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Release date

April 2022

Region

Canada, United States

Survey time period

March 2022

Number of respondents

1,450 respondents

Age group

13-39 years

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Social media and Generation Z in the United StatesSocial mediaSocial media usage in the United StatesMobile social media worldwideSocial media usage in the UK
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