As of 2022, mega influencers, namely key opinion leaders (KOLs) in China, on Weibo needed to have more than ten million followers, compared to five million for short video apps Douyin and Kuaishou. Overall, tier-1 influencers accounted for 0.3 percent of all social media influencers in China.
Number of audience reached by mega and micro influencers on selected social media platforms in China in 2022
(in 1,000s)
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Website (chinatradingdesk.com). (January 17, 2023). Number of audience reached by mega and micro influencers on selected social media platforms in China in 2022 (in 1,000s) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1307893/china-influencer-followers-on-major-social-media-by-tier-level/
Website (chinatradingdesk.com). "Number of audience reached by mega and micro influencers on selected social media platforms in China in 2022 (in 1,000s)." Chart. January 17, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1307893/china-influencer-followers-on-major-social-media-by-tier-level/
Website (chinatradingdesk.com). (2023). Number of audience reached by mega and micro influencers on selected social media platforms in China in 2022 (in 1,000s). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1307893/china-influencer-followers-on-major-social-media-by-tier-level/
Website (chinatradingdesk.com). "Number of Audience Reached by Mega and Micro Influencers on Selected Social Media Platforms in China in 2022 (in 1,000s)." Statista, Statista Inc., 17 Jan 2023, https://www.statista.com/statistics/1307893/china-influencer-followers-on-major-social-media-by-tier-level/
Website (chinatradingdesk.com), Number of audience reached by mega and micro influencers on selected social media platforms in China in 2022 (in 1,000s) Statista, https://www.statista.com/statistics/1307893/china-influencer-followers-on-major-social-media-by-tier-level/ (last visited December 22, 2024)
Number of audience reached by mega and micro influencers on selected social media platforms in China in 2022 (in 1,000s) [Graph], Website (chinatradingdesk.com), January 17, 2023. [Online]. Available: https://www.statista.com/statistics/1307893/china-influencer-followers-on-major-social-media-by-tier-level/
