The social commerce app RED, or Xiaohongshu, has become a crucial social media platform for cosmetics brands in China to reach their target consumers. According to a survey on social marketing in China conducted in late 2021, about 69 percent of RED's users showed a strong interest in cosmetics products. When it comes to automobile advertising, the Chinese TikTok sister app Douyin has the highest share of car enthusiasts.
User reach of selected social media platforms in China as of 2021*, by product segment
*The source categorized users into five product interest groups based on those who click ads and use apps in specified market segments.
User reach was calculated by the number of users from a specific market segment divided by the total userbase on a specified platform.
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Miaozhen Systems, & Various sources (China Advertising Association), & 199IT. (January 13, 2022). User reach of selected social media platforms in China as of 2021*, by product segment [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1307872/china-target-consumers-of-major-social-media-platforms-by-product-type/
Miaozhen Systems, und Various sources (China Advertising Association), und 199IT. "User reach of selected social media platforms in China as of 2021*, by product segment." Chart. January 13, 2022. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1307872/china-target-consumers-of-major-social-media-platforms-by-product-type/
Miaozhen Systems, Various sources (China Advertising Association), 199IT. (2022). User reach of selected social media platforms in China as of 2021*, by product segment. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1307872/china-target-consumers-of-major-social-media-platforms-by-product-type/
Miaozhen Systems, and Various sources (China Advertising Association), and 199IT. "User Reach of Selected Social Media Platforms in China as of 2021*, by Product Segment." Statista, Statista Inc., 13 Jan 2022, https://www.statista.com/statistics/1307872/china-target-consumers-of-major-social-media-platforms-by-product-type/
Miaozhen Systems & Various sources (China Advertising Association) & 199IT, User reach of selected social media platforms in China as of 2021*, by product segment Statista, https://www.statista.com/statistics/1307872/china-target-consumers-of-major-social-media-platforms-by-product-type/ (last visited December 19, 2024)
User reach of selected social media platforms in China as of 2021*, by product segment [Graph], Miaozhen Systems, & Various sources (China Advertising Association), & 199IT, January 13, 2022. [Online]. Available: https://www.statista.com/statistics/1307872/china-target-consumers-of-major-social-media-platforms-by-product-type/
