According to a survey on social marketing in China conducted in late 2023, 82 percent of surveyed advertisers stated that the most important goal of KOL marketing was to promote products. About 71 percent of advertisers reported to include KOL marketing as the key strategy.
Main goals of KOL marketing among advertisers in China in 2024
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Share of respondents
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Miaozhen Systems, & China Advertising Association, & Website (xueerxing.com). (January 26, 2024). Main goals of KOL marketing among advertisers in China in 2024 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1307862/china-main-purposes-of-influencer-marketing/
Miaozhen Systems, und China Advertising Association, und Website (xueerxing.com). "Main goals of KOL marketing among advertisers in China in 2024." Chart. January 26, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1307862/china-main-purposes-of-influencer-marketing/
Miaozhen Systems, China Advertising Association, Website (xueerxing.com). (2024). Main goals of KOL marketing among advertisers in China in 2024. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1307862/china-main-purposes-of-influencer-marketing/
Miaozhen Systems, and China Advertising Association, and Website (xueerxing.com). "Main Goals of Kol Marketing among Advertisers in China in 2024." Statista, Statista Inc., 26 Jan 2024, https://www.statista.com/statistics/1307862/china-main-purposes-of-influencer-marketing/
Miaozhen Systems & China Advertising Association & Website (xueerxing.com), Main goals of KOL marketing among advertisers in China in 2024 Statista, https://www.statista.com/statistics/1307862/china-main-purposes-of-influencer-marketing/ (last visited August 25, 2024)
Main goals of KOL marketing among advertisers in China in 2024 [Graph], Miaozhen Systems, & China Advertising Association, & Website (xueerxing.com), January 26, 2024. [Online]. Available: https://www.statista.com/statistics/1307862/china-main-purposes-of-influencer-marketing/