Motivations to use influencer marketing in China 2024

Published by
Lai Lin Thomala,
Mar 12, 2024

According to a survey on social marketing in China conducted in late 2023, 82 percent of surveyed advertisers stated that the most important goal of KOL marketing was to promote products. About 71 percent of advertisers reported to include KOL marketing as the key strategy.

Main goals of KOL marketing among advertisers in China in 2024

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Sources

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Release date

January 2024

Region

China

Survey time period

September 15 to November 15, 2023

Number of respondents

257 respondents

Special properties

among advertisers

Method of interview

Online survey

Supplementary notes

The survey question was phrased by the source as: "What are the main purposes for your company to use KOL promotion? (Multiple answers allowed)"

KOLs (aka key opinion leaders) are more commonly used to refer to influencer marketing practitioners in China.

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Statistics on " Influencer/KOL marketing in China "

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Overview

5

Advertisers

6

Marketing platforms

6

Influencers

7

Consumers

6

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Topics

Influencer/KOL marketing in ChinaSocial media in ChinaE-Commerce in ChinaLuxury marketing in ChinaShopping behavior in China
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