According to a survey on social marketing in China conducted in April 2021, the conversion rate on social media platforms averaged at 18 percent. The most prominent player was Douyin, with a conversion rate of 22 percent during the measured period.
Conversion rate on selected social media platforms in China as of April 2021
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Miaozhen Systems, & 199IT, & China Advertising Association. (January 13, 2022). Conversion rate on selected social media platforms in China as of April 2021 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1307851/china-social-media-conversion-rate/
Miaozhen Systems, und 199IT, und China Advertising Association. "Conversion rate on selected social media platforms in China as of April 2021." Chart. January 13, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1307851/china-social-media-conversion-rate/
Miaozhen Systems, 199IT, China Advertising Association. (2022). Conversion rate on selected social media platforms in China as of April 2021. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1307851/china-social-media-conversion-rate/
Miaozhen Systems, and 199IT, and China Advertising Association. "Conversion Rate on Selected Social Media Platforms in China as of April 2021." Statista, Statista Inc., 13 Jan 2022, https://www.statista.com/statistics/1307851/china-social-media-conversion-rate/
Miaozhen Systems & 199IT & China Advertising Association, Conversion rate on selected social media platforms in China as of April 2021 Statista, https://www.statista.com/statistics/1307851/china-social-media-conversion-rate/ (last visited December 30, 2024)
Conversion rate on selected social media platforms in China as of April 2021 [Graph], Miaozhen Systems, & 199IT, & China Advertising Association, January 13, 2022. [Online]. Available: https://www.statista.com/statistics/1307851/china-social-media-conversion-rate/
