According to a survey on social marketing in China conducted in late 2021, 42 percent of surveyed advertisers stated that data fraud was the main challenge when doing social marketing with KOLs. Despite the difficulties in evaluating the campaign effectiveness, influencer marketing remained the key focus of social marketers in China.
Main concerns of KOL marketing among advertisers in China as of November 2021
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Miaozhen Systems, & Various sources (China Advertising Association), & 199IT. (January 13, 2022). Main concerns of KOL marketing among advertisers in China as of November 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1307842/china-challenges-of-influencer-marketing/
Miaozhen Systems, und Various sources (China Advertising Association), und 199IT. "Main concerns of KOL marketing among advertisers in China as of November 2021." Chart. January 13, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1307842/china-challenges-of-influencer-marketing/
Miaozhen Systems, Various sources (China Advertising Association), 199IT. (2022). Main concerns of KOL marketing among advertisers in China as of November 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1307842/china-challenges-of-influencer-marketing/
Miaozhen Systems, and Various sources (China Advertising Association), and 199IT. "Main Concerns of Kol Marketing among Advertisers in China as of November 2021." Statista, Statista Inc., 13 Jan 2022, https://www.statista.com/statistics/1307842/china-challenges-of-influencer-marketing/
Miaozhen Systems & Various sources (China Advertising Association) & 199IT, Main concerns of KOL marketing among advertisers in China as of November 2021 Statista, https://www.statista.com/statistics/1307842/china-challenges-of-influencer-marketing/ (last visited December 22, 2024)
Main concerns of KOL marketing among advertisers in China as of November 2021 [Graph], Miaozhen Systems, & Various sources (China Advertising Association), & 199IT, January 13, 2022. [Online]. Available: https://www.statista.com/statistics/1307842/china-challenges-of-influencer-marketing/
