Problems of influencer marketing among advertisers in China 2021

Main concerns of KOL marketing among advertisers in China as of November 2021

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Sources

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Release date

January 2022

Region

China

Survey time period

October 8 to November 8, 2021

Number of respondents

270 respondents

Special properties

among advertisers

Method of interview

Online survey

Supplementary notes

The survey question was phrased by the source as: "What are the main challenges for your company to use KOL promotion? (Multiple answers allowed)"

KOLs (aka key opinion leaders) are more commonly used to refer to influencer marketing practitioners in China.

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Statistics on " Influencer/KOL marketing in China "

Other statistics that may interest you Influencer/KOL marketing in China

Overview

5

Advertisers

6

Marketing platforms

6

Influencers

7

Consumers

6
Access all statistics starting from $2,388 USD yearly *

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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