According to a survey on social marketing in China conducted in late 2023, 71 percent of surveyed advertisers stated that KOL promotion would be a focus of their companies' social marketing strategy in the coming year. Found out by the same survey, advertisers anticipated China's social marketing spending would increase by 13 percent.
Share of advertisers focusing on KOL promotion when doing social marketing in China from 2019 to 2023 with an estimate for 2024
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Miaozhen Systems, & Various sources (GDMS, & M360, & China News). (December 21, 2023). Share of advertisers focusing on KOL promotion when doing social marketing in China from 2019 to 2023 with an estimate for 2024 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1307841/china-popularity-of-kol-promotion-in-social-marketing/
Miaozhen Systems, und Various sources (GDMS, und M360, und China News). "Share of advertisers focusing on KOL promotion when doing social marketing in China from 2019 to 2023 with an estimate for 2024." Chart. December 21, 2023. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1307841/china-popularity-of-kol-promotion-in-social-marketing/
Miaozhen Systems, Various sources (GDMS, M360, China News). (2023). Share of advertisers focusing on KOL promotion when doing social marketing in China from 2019 to 2023 with an estimate for 2024. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1307841/china-popularity-of-kol-promotion-in-social-marketing/
Miaozhen Systems, and Various sources (GDMS, and M360, and China News). "Share of Advertisers Focusing on Kol Promotion When Doing Social Marketing in China from 2019 to 2023 with An Estimate for 2024." Statista, Statista Inc., 21 Dec 2023, https://www.statista.com/statistics/1307841/china-popularity-of-kol-promotion-in-social-marketing/
Miaozhen Systems & Various sources (GDMS & M360 & China News), Share of advertisers focusing on KOL promotion when doing social marketing in China from 2019 to 2023 with an estimate for 2024 Statista, https://www.statista.com/statistics/1307841/china-popularity-of-kol-promotion-in-social-marketing/ (last visited December 03, 2024)
Share of advertisers focusing on KOL promotion when doing social marketing in China from 2019 to 2023 with an estimate for 2024 [Graph], Miaozhen Systems, & Various sources (GDMS, & M360, & China News), December 21, 2023. [Online]. Available: https://www.statista.com/statistics/1307841/china-popularity-of-kol-promotion-in-social-marketing/
