According to a survey on social marketing in China conducted in late 2023, 71 percent of surveyed advertisers stated that KOL promotion would be a focus of their companies' social marketing strategy in the coming year. Found out by the same survey, advertisers anticipated China's social marketing spending would increase by 13 percent.
Share of advertisers focusing on KOL promotion when doing social marketing in China from 2019 to 2023 with an estimate for 2024
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Miaozhen Systems, & Various sources (GDMS, & M360, & China News). (December 21, 2023). Share of advertisers focusing on KOL promotion when doing social marketing in China from 2019 to 2023 with an estimate for 2024 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1307841/china-popularity-of-kol-promotion-in-social-marketing/
Miaozhen Systems, und Various sources (GDMS, und M360, und China News). "Share of advertisers focusing on KOL promotion when doing social marketing in China from 2019 to 2023 with an estimate for 2024." Chart. December 21, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1307841/china-popularity-of-kol-promotion-in-social-marketing/
Miaozhen Systems, Various sources (GDMS, M360, China News). (2023). Share of advertisers focusing on KOL promotion when doing social marketing in China from 2019 to 2023 with an estimate for 2024. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1307841/china-popularity-of-kol-promotion-in-social-marketing/
Miaozhen Systems, and Various sources (GDMS, and M360, and China News). "Share of Advertisers Focusing on Kol Promotion When Doing Social Marketing in China from 2019 to 2023 with An Estimate for 2024." Statista, Statista Inc., 21 Dec 2023, https://www.statista.com/statistics/1307841/china-popularity-of-kol-promotion-in-social-marketing/
Miaozhen Systems & Various sources (GDMS & M360 & China News), Share of advertisers focusing on KOL promotion when doing social marketing in China from 2019 to 2023 with an estimate for 2024 Statista, https://www.statista.com/statistics/1307841/china-popularity-of-kol-promotion-in-social-marketing/ (last visited August 25, 2024)
Share of advertisers focusing on KOL promotion when doing social marketing in China from 2019 to 2023 with an estimate for 2024 [Graph], Miaozhen Systems, & Various sources (GDMS, & M360, & China News), December 21, 2023. [Online]. Available: https://www.statista.com/statistics/1307841/china-popularity-of-kol-promotion-in-social-marketing/