According to a survey on social marketing in China conducted in late 2021, 65 percent of advertisers stated that short video was a focus of their companies' social marketing strategy. KOL promotion was another key element in social marketing plan.
Share of advertisers focusing on short videos when doing social marketing in China from 2019 to 2021, with an estimate for 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Miaozhen Systems, & 199IT, & China Advertising Association. (January 13, 2022). Share of advertisers focusing on short videos when doing social marketing in China from 2019 to 2021, with an estimate for 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1307830/china-popularity-of-short-videos-in-social-marketing/
Miaozhen Systems, und 199IT, und China Advertising Association. "Share of advertisers focusing on short videos when doing social marketing in China from 2019 to 2021, with an estimate for 2022." Chart. January 13, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1307830/china-popularity-of-short-videos-in-social-marketing/
Miaozhen Systems, 199IT, China Advertising Association. (2022). Share of advertisers focusing on short videos when doing social marketing in China from 2019 to 2021, with an estimate for 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1307830/china-popularity-of-short-videos-in-social-marketing/
Miaozhen Systems, and 199IT, and China Advertising Association. "Share of Advertisers Focusing on Short Videos When Doing Social Marketing in China from 2019 to 2021, with An Estimate for 2022." Statista, Statista Inc., 13 Jan 2022, https://www.statista.com/statistics/1307830/china-popularity-of-short-videos-in-social-marketing/
Miaozhen Systems & 199IT & China Advertising Association, Share of advertisers focusing on short videos when doing social marketing in China from 2019 to 2021, with an estimate for 2022 Statista, https://www.statista.com/statistics/1307830/china-popularity-of-short-videos-in-social-marketing/ (last visited December 22, 2024)
Share of advertisers focusing on short videos when doing social marketing in China from 2019 to 2021, with an estimate for 2022 [Graph], Miaozhen Systems, & 199IT, & China Advertising Association, January 13, 2022. [Online]. Available: https://www.statista.com/statistics/1307830/china-popularity-of-short-videos-in-social-marketing/
